CVS Construction specialized in high-end custom residential construction and remodels. They needed an identity that was soft, elegant and that communicated quality and design. The use of the circular lines and shapes that frame the logotype have a sort of french old style and traditional feel, which was not by accident. The French take much pride in making things beautiful and in quality, and that was a similar characteristic shared by the owners of CVS Construction. The business card I designed for them carried on this traditional and delicate, crafty vibe, employing a warm classic columns stock to give the card some texture.