Crittenden Financial was run by a husband and wife team who specialized in dealing with purchase orders. They would manage, write and negotiate POs on behalf of their clients. There were three parts to a whole transaction, which is why the C is also a pie split into three parts. There’s the buyer of goods or services, the seller of said items, and the middle-man. The logo also subtly contains a C and an F. I developed the identity and the stationery system and the client was very pleased with the end results.