About

Product thinking. Visual craft. Human perspective.

I’m Dom Patrick, a product designer and design lead based in Phoenix. I help teams turn complex problems into useful, intuitive experiences—with a foundation in visual design and art direction that runs through everything I make.

My career began in brand identity, interactive design, and creative direction. Over more than 15 years in agency and freelance roles, I learned how to make an idea clear, give it a distinctive voice, and carry it consistently across an experience. Today, I bring that same attention to craft to product strategy, interaction design, and scalable systems.

From individual screens to connected systems

From November 2017 through February 2026, I worked at the University of Phoenix, progressing from senior UI design into UX and product design leadership. My work spanned the prospect, student, and alumni journey: helping people find a degree, explore a career, and stay connected to the value of their education.

As design lead in a product trio, I helped evolve Career Hub from an inherited assessment into a connected career-exploration experience. More than 30 customer interviews challenged our initial assumptions and helped shift our focus toward student needs and retention. We built a repeatable discovery process, sustained one to two interviews per week, and designed an architecture supporting more than 300 career-detail pages. Career Hub reached 30% of the student base within a year.

I also led design work on the Phoenix.edu homepage and alumni ecosystem. The homepage redesign improved application completions by 3% and visits to Program Finder by 10%. The alumni redesign improved engagement by 15%. Those outcomes came from a shared effort across product, engineering, research, accessibility, content, and business teams.

How I work

I start with the outcome we want to change and the people experiencing the problem. Customer conversations, behavioral evidence, and assumption testing help me decide what deserves attention. I use opportunity mapping, prototypes, and iterative delivery to connect what we learn to what we ship.

I’m comfortable moving between strategy and detail: facilitating discovery, working through trade-offs with engineers, shaping information architecture, building design systems, and refining the interactions and visual language that make a product feel coherent. I also use AI-assisted workflows to explore ideas and build working prototypes, while keeping design decisions grounded in evidence and human judgment.

Still a maker at heart

The illustrator and art director in me never left. I still care about typography, storytelling, and the small details that make an experience memorable. Outside design, I volunteer as a lead facilitator with Youth Impact Mentoring, guiding a team of mentors in weekly sessions for middle-school boys.

If you’re looking for a product designer who can connect discovery, systems thinking, and visual craft, let’s talk.