Resume

Domonic Patrick — Product Design Lead

I’m a product designer who thinks in systems, with a foundation in visual design and art direction. I connect continuous discovery, thoughtful interaction design, and deep craft to build adaptive experiences that serve people and deliver measurable business outcomes.

Download my current résumé (PDF)

Experience

University of Phoenix

Sr. UX/UI Designer, Design Lead · April 2020–February 2026

Led product design across career exploration, the university homepage, and the alumni ecosystem. Partnered with product and engineering in empowered teams, connecting continuous discovery to delivery through opportunity mapping, hypothesis development, prioritization, and iterative testing.

Career Hub

Helped evolve a career assessment into a connected career ecosystem. Conducted 30+ interviews and shifted the product focus from prospect indecision to student retention. Built an ongoing research practice supporting 1–2 interviews per week and designed exploration across 300+ BLS-powered career pages.

Outcomes: adoption by 30% of the student base within a year, with engagement gains of 4–8% per iteration.

Phoenix.edu homepage

Led design for a homepage serving more than one million visitors per month, aligning 12+ stakeholders across product, engineering, SEO, accessibility, and leadership.

Outcomes: application completions +3%, requests for information +2%, Program Finder visits +10%, scroll depth +5%, and bounce rate −6%.

Alumni ecosystem

Designed a connected experience around the alumni lifecycle, making resources and continued education easier to discover.

Outcomes: engagement +15%, resource access +8%, re-enrollment +1.4%, and new enrollment +0.5%.

Sr. UI Designer · November 2017–February 2026

Partnered with Critical Mass on the university website redesign, including prototypes, testing, research synthesis, and a new design system. Program Finder work increased application completions by 7%. Mega-navigation improvements increased program traffic by 18%, application completions by 7%, and requests for information by 4.5%.

Foundation in art direction & visual design

2002–2017 · 15+ years

Built brands and visual experiences across identity, digital, print, illustration, and environmental design. That background continues to shape my product work: clear hierarchy, coherent systems, thoughtful storytelling, and attention to craft.

Selected clients include Wells Fargo, JPMorgan Chase, City of Phoenix, McDowell Mountain Music Festival, Salty Señorita, Wespac, Arizona Masonry Guild, TORO, John Deere, Nike Golf, Subway, BestCompaniesAZ, UP Agency, The James Agency, Navy Federal Credit Union, Arizona Highways, and Phoenix Magazine.

Capabilities

Discovery & strategy: continuous discovery, opportunity solution trees, problem definition, assumption mapping, journey and experience mapping, service blueprints, interviewing, and insight synthesis.

Design & validation: interaction design, wireframes, prototyping, usability testing, UX writing, content design, WCAG accessibility, design systems, and component governance.

Delivery & optimization: empowered product teams, Agile collaboration, A/B and multivariate testing, personalization, behavioral analysis, AI-assisted workflows, and SEO/AIO. Working knowledge of HTML, CSS, JavaScript, Next.js, React, LAMP, and microservices.

Tools: Figma and Figma Make, UXPin, Miro, Fullstory, Contentsquare, Adobe Creative tools, Jira, Asana, Microsoft Teams and Office, Slack, and Google Workspace.

Education & professional development

AMA AI training · January 2026
Product Talk — Defining Outcomes · April 2022
Product Talk — Continuous Discovery · March 2021
Nielsen Norman Group UX certification · May 2020 · Credential 1036531
Scrum Master certification · January 2020
Collins College — Associate of Arts, Visual Communications · June 2001 · GPA 3.6

Community

Youth Impact — Lead Facilitator · 2022–present
Lead four mentors in weekly sessions with seventh- and eighth-grade boys at Kyrene Middle School.

G/O Digital · October 2015
Designed and painted a 55-by-6-foot mural for Montebello Elementary School.

AIGA Arizona — Web Director · October 2003–October 2005

Selected recognition

AMA Spectrum People’s Choice · 2016 · California Coast Credit Union interactive experience
CUNA Diamond · 2016 · Tech CU and California Coast Credit Union
Hermes Platinum · 2016 · Tech CU interactive kiosk
TOCA Best of Show · 2013 · TORO invitation
AIGA Merit · 2005 · Executive Development Retreats identity